since you choose to shop, then you need to find the right store, how to find the right store? Many of the newcomers were stumped by the question. Shop location should follow what principles? Many franchisees have to share their experience, a look at it.
1, lot: lot can be said to be the first prerequisite for investment shops, but also the first condition of the value of shops. Downtown downtown downtown shops may be the most expensive place, and in the remote, inaccessible street facade, we can only call it a warehouse, the value even lower than the same lot of residential. Although the bustling shops are good, but the price is very high. If you spend too much money to buy shops, other aspects of the bad conditions, resulting in rent is too low, the rate of return on investment will be greatly reduced. May not be as good a little bit, but other aspects of better conditions, rental income is also good shops.
2, the street shops: because the street is known as the shops, most people not because they are shopping and shopping, the desire to buy only purchase behavior in the process of shopping, 85% of the people in the process of shopping in the temporary purchase plan. Therefore, in the investment shops should pay attention to: try to buy Pro Street, people are easy to see, but also to facilitate the pavement. Pro Street is better than the Pro Street, at the junction of the two sides of the street than the pro side of the street is better, walk more than the other side of the better. Of course, all this must be flexible. Shops in the market is another form, perhaps facing only one aisle, this investment in addition to considering the above principles, but also to consider other factors.
3. stream of people: you can stand in front of the shop to invest in the statistics, the number of pedestrians passing through each period. The more pedestrian passing, the greater the potential of the shop. Generally do not count the passing vehicles, because walking is the main body of the purchase. However, it should be noted that there is definitely not a lot of people passing by, people who buy things will be more closely related to the purchase behavior and many elements. Flow can only be used as an important indicator of the purchase of shops.
4. resident: want to make people shopping here, depending on whether people would like to stay here with you. There is no parking place nearby, first of all can not expect someone to stroll, the sidewalk before the narrow road, the flow of people is always just passing, can not produce good sales performance. You know, people are in a relaxed or under the circumstances of some kind of stimulation is easy to generate impulse to buy, so whether the pavement is willing to stay, do not rush to leave the idea is very important.
5.: will you buy clothes buying habits where to buy? Buy appliances, buy furniture, buy second-hand housing will be where to buy it? So if people buy clothing clothing to a street, and opened a new clothing street, then the investment here is worth discussing. Once people’s buying habits, it is very difficult to change. Do not think there is no peer competition with you on the smug, you know, most of the purchase behavior occurred in the city into a place. So recommend