you want to do business and occupy you have heard of the millions, tens of millions or even hundreds of millions of dollars of market share on the Internet? Do you want to make your brand through e-commerce unlimited extension on the Internet until
, known to every family?
when the whole world is in the vigorous development of electronic commerce and the 21 world acclaim, when many Internet based strategy and the birth of the new brand of fast, do you find that we always adhere to the system, process, science, innovation, strategy, optimal management, technology, personnel, performance management and other management core idea seems to be slowly weakening, and the use of electronic commerce overnight brand story is a staged, in the network economy pot, each of us invariably affected, unable to escape.
so now we can hear more and more people in the call to win in the electricity supplier, but also whether or not involved in the field of e-commerce, will sigh, twenty-first Century is the era of e-commerce". This voice, the expression of Chinese entrepreneurs mature and grow with the times. Can also be fortunate to say, after countless times of learning and seeing is true, our entrepreneurs on e-commerce enthusiasm and practice, began to show a little bit.
I often think, from a marketing perspective, e-commerce has changed the irresistible source to the needs of customers, the traditional enterprise into e-commerce is the inevitable requirement of enterprise to meet customer needs, achieve customer value. So, for a traditional enterprise, if the short-term contempt for electronic commerce, may cause the decline in sales and brand awareness of the weakening, but if the long neglected electronic commerce, may directly lead to completely defected customers, until a little loss of our hard set up in the traditional channel brand.
so, traditional enterprises how to build e-commerce strategy and put into practice, so as to obtain electricity supplier in the field of success? Home, we have to understand a concept: what is electronic commerce? In my opinion, from a broad perspective, non traditional business channels of business is electronic commerce.
e-commerce is not equal to engage in sales and promotion through the Internet, e-commerce broader than the scope of Internet marketing. Although we believe that "where the Internet is e-commerce" (all the Internet is based on profit, public welfare, communication, hobbies and other purposes), but the network marketing is just a branch of e-commerce. E-commerce refers to products, services or ideas to customers through the medium is non traditional communication channels, so as to obtain a kind of marketing our business purposes, we can according to this definition according to the non traditional channels to e-commerce simple classification, namely electronic commerce is divided into the network of Electronic Commerce (Web-BUY) TV shopping, shopping, advertising (tv-BUY) (Ad-BUY), (Mail-buy), the directory direct point of sales (O-O-BUY), point of sales (O-M-BUY) and other categories, of course, the classification is just a fan >