in January 16th, the Alibaba’s initiative, the world’s first "big data fraud alliance was established in Hangzhou. About 20 founding members of Alibaba and the initial membership issued "common program of action", is committed to relying on big data and Internet technology, make counterfeiting more powerful and more efficient and more transparent.

Alibaba chief platform officer Zheng Junfang (nickname "governance Nun Killer") that thousands of years fake endless, and the emergence of globalization trend, and striking the way the traditional line is obviously difficult to eradicate fake source, "the line" fake playing without a break, hit more, only if we unite the power to have the hope of victory, so Alibaba willing to contribute all his ten years of experience, counterfeiting ability, technology and resources, "and the whole world fake fight together."

Zheng Junfang revealed that the alliance is only the first step, the next will continue to use big data enabling fake ecology, maximum social consensus, and regularly publish fake information.

it is understood that the Alibaba big data fraud alliance directed to invite members of the club, including Dulux, LV, SWAROVSKI, hukill group, Shiseido, about 20 brands.

as an alliance sponsor, Alibaba had to start the directional invitation, the founding members of the quota agreed at about 20. Finally, after careful assessment, Dulux, LV, SWAROVSKI, hukill group, Shiseido, Amway, and Beidema, Mars, HUAWEI, SUPOR, Pernod, Joyoung, SONY, Samsung, WD (Western Digital and SanDisk brand), Canon, Ford and other members of the alliance for.

HUAWEI responsible person believes that Alibaba use big data to carry out active and effective anti-counterfeiting campaign, is fully deserve fake leader, "we are looking forward to the intellectual property protection blueprint sketched fake data alliance."

a very helpless reality is fake, and always as the shadow follows the form of social development. However, law enforcement agencies, brand rights and so many forces did not form a long-term force, follow the clues are not around sharing, resulting into a fake whack-a-mole: Gang selling fake shot for a place, black factory has produced fake black chain stage a comeback, has always been difficult to be broken.


alliance was founded on the same day, Zheng Junfang on behalf of Alibaba made four commitments: continue to provide large data and technical support, open and continue to promote the cooperation of parties, the Alibaba provides fake ecological priority service of the alliance, alliance members invite members to participate in policy formulation and adjustment of the Alibaba, the Alibaba will share big data and technology capability and alliance members, the exhaustion of all means, dig three feet to eradicate fake source line."

at the same time, about 20 brands of the first accession also made a solemn promise, is willing to continue to invest resources to fulfill the timely identification of fake, fake identification obligations, share knowledge and education of consumers, and actively participate in.

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