2015, standing in the "Internet plus" on the air, takeaway O2O platform rapid expansion. Following BAT and other Internet heavyweights have entered the board, there are rumors that China Mobile is also planning to take a slice of the takeaway O2O industry. The day before, according to a survey launched in Beijing IT channel with the number 100 market research company, over 40% users have never used O2O takeaway service, over 55% users will reduce the use of the service after the cessation of subsidies, food safety problem is the biggest obstacle to the development of O2O users that ordering problems. In the choice of which food and beverage O2O platform trustworthy, Baidu takeaway confidence is not as good as the United States takeaway, Amoy little high.
dining O2O is following the buy, the Internet giant is competing for another vertical electricity supplier field. According to the general advisory issued 2014-2018 China O2O industry depth research and outlook forecast report shows that the size of the restaurant O2O business users will continue to maintain rapid growth is expected in 2015 will be more than 200 million passengers. Meanwhile, the catering industry O2O market size in 2015 will reach 124 billion 960 million yuan.
industry has been optimistic about the takeaway O2O industry, in the end how many users in the use of the IT channel survey found that 57.7% of users have never used the service, and only 23.1% users per month 1-2 times. This difference is that the survey in the number 100 market research company, 46.5% of the respondents monthly 1-2 times the service, 40.9% of users have never used the Internet ordering service.
at the beginning of this year, the U.S. group, hungry have announced obtain substantial financing, takeaway O2O platform burn again "crazy". The ordering platform rebates, new users 1 yuan of special, takeaway website online payment envelopes enjoy cash back promotion etc. a superb collection of beautiful things. Once stopped subsidies, whether users will continue to choose the online meal ordering? According to the Beijing IT channel survey, 57.1% of users will reduce the frequency of use, no longer use the platform’s users accounted for only 3.6%. In the digital 100 market research firm survey shows that nearly 30% of respondents will stop using the service is no longer due to stop, and 55% of respondents will reduce the number of times the use of food and beverage O2O.
however, online ordering platform is busy with the expansion of the market, "take away tongue and let people worry. According to the Beijing IT channel survey, 21% of users believe that the food safety problem is the biggest obstacle to the development of the proposed O2O ordering, delivery time is too long, the freight charges separately to hinder the development of users accounted for 18.8%, 16%. According to the survey data of 100 digital display market research company, 51.2% of users are most worried about food safety issues, delivery time is too long, personal information leaks in two or three.
in the long run, takeaway O2O platform development trend has been unstoppable, but the development process will be very tortuous." This is the executive vice chairman of China Mobile Internet industry alliance Secretary General Li Yi on the current situation of ordering O2O industry summary. Internet giant