recently, intime heavy into e-commerce information, so that the original undercurrent of general merchandise industry once again face the new e-commerce business model ".

by the Ministry of Commerce Department to encourage enterprises to enter the electronic commerce "warm Jin", the private department stores intime appropriate "speculation" a. However, it is worth pondering that the Ministry of Commerce has been encouraged by the state department store is still silent, has not launched a specific plan. In this new field to e-commerce for enterprises, state-owned department seems to be behind the beat. February Ministry of Commerce convened the leading domestic department store industry, the important issue of the meeting is to support the leading state-owned department stores into e-commerce. Is to support enterprises, Wangfujing department store, Wuhan hundred, Shanghai Bailian heranzailie. According to the relevant parties, the "focus on training object" is the state-owned enterprises in the field of electronic commerce department Xiaoyouchengjiu performers. The store has electronic commerce mode of Wangfujing – and Guangzhou, Wuhan hundred is independently owned shopping channel.

however, the Ministry of Commerce before receiving the "indicator", Wangfujing, Wuhan Zhongbai seems to have no intention of e-commerce bigger. The Wangfujing and the Wuhan hundred, e-commerce companies can not bring real benefits, but is an important aspect of cost. In their view, e-commerce is seen as a provider of information services platform. For the traditional department store industry, the current e-commerce model is indeed some new. E-commerce is not simply the store’s sales model simply moved to the network, but the need for another set of people Malay operation. At the same time, online and offline easy to form price mutual fight also let all the traditional department stores embarrassing. How to coordinate the two men, to achieve maximum profit, and not waver in determination in pricing and sales strategy, which requires careful pondering.

department store industry to enter another factor in e-commerce, the department store itself is just a sales channel, do not have a brand. In e-commerce rampant today, brand vendors have opened up the network sales channels. Department store into e-commerce enterprises not only have to face to the Internet as the leading taobao.com, dangdang.com, Jingdong store competition, at the same time, but also with the fight hand to hand with the supplier. How to coordinate the relationship between suppliers, but also to the department store headache.

state department stores in the face of such a complex situation really need to ponder, as in Wuhan and Wangfujing department store said, is studying the relevant countermeasures, the group will increase investment, but for formulating the strategy of time, the big two is not good responded". In fact, restricting the development of e-commerce is the key to logistics, which is the biggest advantage of the department store industry. Department stores have not only to ensure that the store has a sense of customer experience, but also for the enterprise to solve the problem of commodity procurement, management, warehousing, logistics and distribution and after-sales service.

is worth mentioning is that the State Department of enterprise is not bad money, Wuhan in 2010 announced a quarterly show, up to 1 billion 500 million yuan of money on their books.

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