in recent years, WeChat has turned out to replace the Sina micro-blog trends, in many Internet users in the world, the mouth is closed is WeChat, it seems that this is another kind of fashion play, not play means OUT. But in fact, Sina micro-blog launched in 2009, with the rapid development of the potential to win the majority of users of all ages, according to the relevant statistics show that the current Sina micro-blog membership has reached 500 million people, while the Alibaba in the $586 million acquisition of 18% of the shares, indicating that sina micro-blog will not easily position the boss give up, but with the help of the powerful Alibaba partners, quickly out of a commercial road to better consolidate the instant communication tool of their leadership.

for businesses, especially through the Internet to promote the small and medium enterprises, with the Sina instant messaging tool to do precision marketing is very necessary. First of all from the timeliness of the micro-blog is very fast, when the earthquake happened in Heyuan in February 22nd at 11:34, when we go to work on the 21 floor of the colleagues feel the sense of shaking, but not sure whether caused by earthquake. The results of a search on Baidu, the information about the earthquake spread out through micro-blog, less than 2 minutes before and after the time. The Seismological Bureau released the latest information is released by micro-blog, when the search for all of the information is derived from Sina micro-blog, you can imagine the spread of the speed is very fast. Therefore, make good use of this feature can go to achieve promotion effect to the enterprise.

so in the actual operation of the process should be how to promote the maximum effect?

the first point is to locate the

but one thing you want to do, success must do the fine can be reached through. Do micro-blog promotion, the reason is the same, if three days fishing nets two days of drying time of promotional activities just to micro-blog, or have time to send several micro-blog, apparently is a waste of time, will not have too much income. In the promotion of micro-blog should be aware of this is a systematic project, if it is short-term behavior rather than do.

second points to be responsible for the promotion of

Durex is through a heavy rain in Beijing staged a very successful promotion of micro-blog marketing case, the reason is responsible for the promotion of micro-blog’s team had 3 people, professional is that they can be the basis of success. Therefore, once the company decided to do micro-blog promotion, it is necessary to recruit the appropriate personnel to be responsible for. And do this thing must like to play micro-blog, and has a certain writing skills, you can use for the enterprise.

third is to apply for enterprise certification

Sina micro-blog is currently divided into corporate members and individual members, the application of corporate members of the micro-blog certification is naturally more authoritative. As to how to name, you can choose to be related to the enterprise name

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