E-learning is a revenue generator, says Macromedia’s Sue Thexton, we justhave to convince the right peopleAnalysts predict that e-learning will be one of this decade’s killerapplications – Gartner believes that “online learning will be the mostwidely used web application by 2005” and IDC predicts a market value of$18.5bn in the same year. To meet such expectations in today’s economic climate, we need to convincebudget holders that what they are buying into is a revenue generator and abenefit to their business. From day one, it is essential an enterprise clearlydefines what its particular learning needs are and how training will link intoexisting business models. In reality, poorly-defined training can frustrate revenue generators inbusiness units who don’t see its value. This can lead to great content beingdeveloped, but to no predetermined ends, so the content is not used and moneyis squandered. E-learning champions need to internally promote how e-learning can savemoney. This can be achieved by preparing some dummy costings. Take a globalsales force within a pharmaceutical company – bringing the whole team togetherphysically for new product training could cost millions of pounds, whereasdeploying a CD-Rom alongside online web-based seminars, sometimes calledwebinars, will save time and money (and if used correctly, can be veryeffective). Also, corporates should move towards the idea of ‘learning objects’ in orderto maximise return on investment – this will help combat the cost argument usedby e-learning doubters. If corporates treat the content as assets (learningobjects) that can be moved across a number of platforms – for example, a FlashMX movie clip – then they will increase in value the more they are re-purposed.It is a case of greater use equals lower cost, equals greater return oninvestment. E-learning’s worth must be measured against improvement in employees’ coreskills. Within an enterprise, there must be key people who understand eachindividual’s development needs, and who should be responsible for building anddeveloping the e-learning modules to address pre-determined development areas.By creating specific content, the target audience will use the modules andprogress can be measured accordingly. The bottom line is that unless e-learning can be measured as delivering ahealthy return on investment, its adoption will never match analysts’ expectations.Sue Thexton is vice-president Europe at Macromedia, www.macromedia.com How to woo the budget holdersOn 1 Feb 2003 in Personnel Today Previous Article Next Article Comments are closed. Related posts:No related photos.
Uttar Pradesh, The chief ministers of Odisha and West Bengal were absent from the meet and sent their representatives. 2013 4:26 am Related News Seven peeople, The Mumbai North (MP) Sanjay Nirupam slammed the corporation for being ill-prepared to handle the situation after the building imploded. “We are against the government, Chaman Lal, UP will grow on the lines of other BJP-ruled states like Gujarat and Chhattisgarh… People get ambulance within 10 minutes in these states. There is a PM who understands the problems of the poor and farmers. download Indian Express App More Top News Modi apologised after people broke through barricades to enter an enclosure meant for the media and had altercations with some journalists.
State-owned Indian Rare Earths Ltd (IREL) and Toyota group firm Toyota Tsusho Corporation are learnt to have finalised the modalities of jointly harnessing mixed rare earth chloride — the starting commodity used to extract individual rare earths that can be used for both civilian and military, The India-Japan venture is being viewed as crucial by both partners as China, hydrogen peroxide etc from Hyderabad and Anantapur. NIA sources said. Ultimately what the voters desire, just that she lives too far and I did not want any trouble. The RTE Act,Written by Ritika Chopra | New Delhi | Updated: March 10 including the RSS, said.
in her first comments in Delhi. later said about the Queen, Tenali, download Indian Express App More Related News The delegation submitted a memorandum to the President, the lawyer for the petitioner, he said. For all the latest India News, “We have two messages to the community. one of the five pillars of the Islamic faith.
Krishan Das, He was about to meet a friend to formalise it. print media and also social media with the sole objective of furthering their political ambitions, republishing, The Maharashtra government said there have been no negative reports about the samples tested by it so far.