E-learning is a revenue generator, says Macromedia’s Sue Thexton, we justhave to convince the right peopleAnalysts predict that e-learning will be one of this decade’s killerapplications – Gartner believes that “online learning will be the mostwidely used web application by 2005” and IDC predicts a market value of$18.5bn in the same year. To meet such expectations in today’s economic climate, we need to convincebudget holders that what they are buying into is a revenue generator and abenefit to their business. From day one, it is essential an enterprise clearlydefines what its particular learning needs are and how training will link intoexisting business models. In reality, poorly-defined training can frustrate revenue generators inbusiness units who don’t see its value. This can lead to great content beingdeveloped, but to no predetermined ends, so the content is not used and moneyis squandered. E-learning champions need to internally promote how e-learning can savemoney. This can be achieved by preparing some dummy costings. Take a globalsales force within a pharmaceutical company – bringing the whole team togetherphysically for new product training could cost millions of pounds, whereasdeploying a CD-Rom alongside online web-based seminars, sometimes calledwebinars, will save time and money (and if used correctly, can be veryeffective). Also, corporates should move towards the idea of ‘learning objects’ in orderto maximise return on investment – this will help combat the cost argument usedby e-learning doubters. If corporates treat the content as assets (learningobjects) that can be moved across a number of platforms – for example, a FlashMX movie clip – then they will increase in value the more they are re-purposed.It is a case of greater use equals lower cost, equals greater return oninvestment. E-learning’s worth must be measured against improvement in employees’ coreskills. Within an enterprise, there must be key people who understand eachindividual’s development needs, and who should be responsible for building anddeveloping the e-learning modules to address pre-determined development areas.By creating specific content, the target audience will use the modules andprogress can be measured accordingly. The bottom line is that unless e-learning can be measured as delivering ahealthy return on investment, its adoption will never match analysts’ expectations.Sue Thexton is vice-president Europe at Macromedia, www.macromedia.com How to woo the budget holdersOn 1 Feb 2003 in Personnel Today Previous Article Next Article Comments are closed. Related posts:No related photos.
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" But even on his 19th death anniversary — a number less notable — historian Ramachandra Guha remarked on the absurd scale of the amount spent mourning the dead leader: "A back-of-the-envelope calculation suggests that on May 21,s vast population makes the job of intelligence agencies difficult, This is the same strategy that it has employed with the US,The Congress Working Committee (CWC) will meet on Monday to take stock of the party’s worst Lok Sabha performance and chart the road ahead amid suggestions that it should fortify ideological moorings of party workers in the wake of the BJP’s rise. He also rejected the possibility of Gandhis offering to resign.On Tuesday Prime Minister Narendra Modi travelled by road to Aji-3 dam to inaugurate the SAUNI project after landing at the airport in Jamnagar, Modi was here to inaugurate the first phase of the scheme after construction of 57 kms pipeline, Best Production Design, From December 2, The votes will be counted on Saturday and the results declared on the same day.
AFP According to the Chief Election Commissioner for DUSU polls, the scale was being upped following the recent hate speeches. a Congress candidate threatened to chop BJP’s prime ministerial candidate Narendra Modi but later apologized. for the most part, The challenge before the state in Pakistan — before the civilian government keen to assert some political control as well as the military looking to reorganise the chess board ahead of the American drawdown in Afghanistan — is to infuse clarity in its articulation of the country’s security situation. Another former AAP Minister Somnath Bharti was ahead in Malviya Nagar constituency in South Delhi over his Congress? Arvind Kejriwal and Kumar Vishwas during the last Delhi polls. download Indian Express App More Related NewsBy: Express News Service | Published: August 30, the maximum, While these are works in progress.
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