first_imgHow to Use Storytelling in Change ManagementSeptember 18, 2018 by Matt Stoyka 255SHARESFacebookTwitterLinkedin Stories have a lot of power — the power to inspire, delight, provoke, and even change people.Last year, North Americans spent more than $11B at the movies, showing how deeply people enjoy stories that entertain and enlighten them. Movies show how powerful stories can change people — and they have the potential to change organizations too. That’s why storytelling is an indispensable tool for any organization going through a change management process.Change is always difficult, but strong storytelling can make it easier. Here’s how your company can use storytelling in times of change.The Psychology of Stories and Change ManagementSomething profound happens when we hear a story. It activates parts of our brain that do not activate when just listening to a straightforward presentation. In fact, recent research suggests that stories change our brain chemistry — which in turn can change our behaviors.For instance, telling a compelling story about someone overcoming a difficult illness is more effective at getting them to donate to a charity than presenting them with the facts about the illness. This is why so many charity appeals rely on touching personal stories. And this is why stories should be part of your organization’s change management process.Change management can be difficult to implement. Sudden and unexpected change at your organization may alienate your employees and build resistance, while fixating on the outcomes of change alone can cause you to overlook staff needs, fueling uncertainty at the workplace.Communication is an immensely important part of changing an organization. Transparency into business processes and decisions informs employees about why change is necessary, as well as what to do and expect during the period of change and beyond. With their proven potency, stories might just be the best way of communicating this key information.So how do you turn your organization’s change process into a compelling story? It starts with a problem.What’s the Problem?Keep this in mind: every compelling story has a problem.If there’s no problem, there’s no story. Think of every movie you’ve ever seen: someone had a problem, whether it was Luke Skywalker trying to defeat the Empire in Star Wars, or Marlin trying to find his son in Finding Nemo.The problem is what hooks us. Will Luke be able to make the shot and destroy the Death Star? Will Anna be able to find and reconcile with Elsa?These problems fit into bigger philosophical problems. Luke’s journey is about the larger struggle of good versus evil, and Frozen’s central problem turns out to be whether Elsa can accept herself and how she’s different, a challenge many people face in their lives.In corporate marketing, brand stories speak to the problems people face and provide solutions for overcoming those problems. For example, a brand selling running shoes solves consumers’ problem of needing shoes, as well as the broader philosophical problem of wanting to become fitter.Your organization is changing for a reason — because of a problem. To craft a compelling story that will resonate with your employees and change their behavior, your story has to address this problem.How to Tell Your Organization’s StoriesSo, in practical terms, how can your organization tell stories that will support your change management process?Be Authentic in Admitting the ProblemIt’s hard to be authentic, but it’s worthwhile. Effective communication requires the person communicating to be credible, trustworthy, and genuine, and good stories require a relatable problem.Identifying a problem is the building block of a good story, and also critical to fixing the problem in your organization. Your employees will be able to tell if your CEO is holding back on the reasons for a particular organizational change, and it will make them nervous. Organizational change is less unsettling for staff if they know their leaders are being honest with them.Tell Stories That Motivate EmployeesWhile your executive team may be primarily motivated by creating value for the company and its shareholders, research shows that managers and employees are also motivated to do their work because of the impact it has on society, on the customer, on their working team, and on themselves personally.If the story you’re telling is a story of creating more value for shareholders or better serving customers, you’re missing important motivators. Be sure to tell stories that address the wide range of motivation.Engage Employees in Coming Up With the StoryIt is incredibly powerful to engage your entire organization in a storytelling process that has them identify what needs to change and come up with a vision for how to make it happen. As people create, tell, and retell their versions of the stories, they will internalize the change, and make a successful change part of their personal story.Tell the Story Loudly and OftenAfter your company has crafted its stories, it needs to tell them loudly and often. When it comes to change management, it’s not possible to over-communicate. Your change management team should work with your marketing department to develop an internal communications plan for disseminating your stories as widely as possible.For instance, your organizational change might be a significant restructuring so that your company is more agile in responding to external circumstances. One of your stories could be about how employees across business units, who had not previously worked together, quickly created a new product to meet a new customer demand.This story should be communicated at staff meetings, through the company intranet, or in a company-wide newsletter or email, with different angles to address the different motivations for change. For example:A video with two employees talking about how working cross-functionally enriched the team (motivation: impact on working team)A case study showing how customers enjoy using the product (motivation: impact on the customer)Statistics or facts highlighting the features of the product that make it environmentally-friendly (motivation: impact on society)When your company takes the time to tell great, authentic stories that address employee motivations, behavioral change won’t be far behind your organizational change.PREVIOUS POSTNEXT POST Filed Under: Advice, Management, Resources, Strategiclast_img

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first_img Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy 4 recommended0 commentsShareShareTweetSharePin it Faith & Religion News First Church of the Nazarene: Back to School Supply Drive From STAFF REPORTS Published on Thursday, August 1, 2013 | 1:20 pm faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyCitizen Service CenterPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Community News More Cool Stuff Business News Name (required)  Mail (required) (not be published)  Website  The First Church of the Nazarene, is still collecting donations through August 4!Don’t miss the chance to participate in PazNaz’s Back to School Supply Drive benefitting Field Elementary School & PazNaz’s Community Partners through August 4. For those interested to participate, they can pick up a list of needed supplies from the patio table on Sundays or from the church office during the week. Please drop off your donations in the church office or in the marked boxes around campus. Contact Pastor Amber Baker with questions at [email protected] Church of the Nazarene, 3700 East Sierra Madre Boulevard, Pasadena, (626) 351-9631 or visit www.paznaz.org. Make a comment Community Newscenter_img Top of the News Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Your email address will not be published. Required fields are marked * Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Herbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeautyHerbeautyInstall These Measures To Keep Your Household Safe From Covid19HerbeautyHerbeautyHerbeautyYou Can’t Wear Just Anything If You’re The President’s DaughterHerbeautyHerbeautyHerbeauty10 Questions To Start Conversation Way Better Than ‘How U Doing?’HerbeautyHerbeautyHerbeauty15 Countries Where Men Have Difficulties Finding A WifeHerbeautyHerbeautyHerbeautyStop Eating Read Meat (Before It’s Too Late)HerbeautyHerbeauty First Heatwave Expected Next Week Subscribe Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadenalast_img

first_imgSubscribe Tagged with: The Industry Pulse Share Save Servicers Navigate the Post-Pandemic World 2 days ago Data Provider Black Knight to Acquire Top of Mind 2 days ago Previous: Filling More Vacancies Next: Bucking Stereotypes _______________________________________________________________________________________Melvin Watt, Director of the Federal Housing Finance Agency (FHFA), recently announced Andre D. Galeano to Deputy Director of the Division of Federal Home Loan Bank Regulation. Prior to this position, Galeano served in various positions in the FHFA since 2002. Additionally, Galeano served as Associate Director of examinations for the FHLBanks, Associate Director of credit risk for Fannie Mae and Freddie Mac, and Examiner-in-Charge of Fannie Mae._______________________________________________________________________________________ZVN Properties has recently announced the hiring of Kiyoshi D. Hunt as VP of Strategic Partnership. Hunt has over 23 years experience working in professional sales and management with local and national organizations over multiple business segments. Utilizing his “client first” approach, he has a proven track record of high level business development and service management, problem resolution skills, and is an expert in creating efficiencies and processes to assist clients in achieving their goals.  Hunt has worked in the REO industry since 2009, and has excelled in forming strategic partnerships. Prior to joining ZVN Properties, he has successfully created synergies among multiple companies in the REO industry to protect vacant properties by working with national property preservation companies, banks, and other organizations in the industry._______________________________________________________________________________________International Document Services, Inc. (IDS), a mortgage document preparation vendor, announced recently the promotion of former Manager of Development Beckie Santos to the newly created position of Manager of New Product Development. In her new role, Santos will leverage her development experience to work closely with the IDS development team as well as operations, quality assurance, and compliance to help shape and guide future solutions. Santos joined IDS in 2004 as a developer. During her tenure in development, she became known as a go-to developer for difficult projects. In 2010, Santos was promoted to Manager of Development. In her new position, Santos will also oversee the global integrity of IDS systems. She will further work to make certain that releases run smoothly, coordinating with both customer support and development to certify that all updates are clean and efficient._______________________________________________________________________________________ClosingCorp, recently announced that Springboard Home Loans, a not-for-profit mortgage lender working to expand homeownership, has begun using its SmartFees solution, an automated fee solution that delivers real-time closing cost data from more than 20,000 individual service providers. With this move, Springboard will now be able to expedite Loan Estimate and Closing Disclosure production through its integration with ClosingCorp and Ellie Mae’s mortgage management solution, Encompass. Servicers Navigate the Post-Pandemic World 2 days ago Flagstar Bank recently announced the addition of Kristy Fercho, who was previously SVO and Customer Delivery Executive for Fannie Mae, to lead Flagstar’s Mortgage Business. In 2016 alone, Flagstar originated $32 billion in home loans. Fercho spent 15 years with Fannie Mae, originally as the VP of human resources responsible for the company’s people strategy, talent acquisition, and cultural transformation. Since then, she served in customer management roles and oversaw mortgage production of almost 2,000 lenders. As of late, she managed customer delivery strategy and business performance of all Western U.S. customers, delivering single-family home loans to the agency. She is a mortgage industry veteran with knowledge in mortgage originations, servicing, fulfillment, risk management, and regulation. The Best Markets For Residential Property Investors 2 days ago in Daily Dose, Featured, Market Studies, News About Author: Brianna Gilpin The Week Ahead: Nearing the Forbearance Exit 2 days ago Demand Propels Home Prices Upward 2 days ago Home / Daily Dose / Which companies are merging, and what professionals are moving? See some highlights in this update of the housing and mortgage industries. The Industry Pulse 2017-08-10 Brianna Gilpin Governmental Measures Target Expanded Access to Affordable Housing 2 days ago  Print This Post Governmental Measures Target Expanded Access to Affordable Housing 2 days ago August 10, 2017 1,190 Views Data Provider Black Knight to Acquire Top of Mind 2 days ago Demand Propels Home Prices Upward 2 days ago Brianna Gilpin, Online Editor for MReport and DS News, is a graduate of Texas A&M University where she received her B.A. in Telecommunication Media Studies. Gilpin previously worked at Hearst Media, one of the nation’s leading diversified media and information services companies. To contact Gilpin, email [email protected] The Best Markets For Residential Property Investors 2 days ago Sign up for DS News Daily Related Articleslast_img

first_img Brianna Gilpin, Online Editor for MReport and DS News, is a graduate of Texas A&M University where she received her B.A. in Telecommunication Media Studies. Gilpin previously worked at Hearst Media, one of the nation’s leading diversified media and information services companies. To contact Gilpin, email [email protected] Perhaps no other decade has impacted the housing industry as much as the last 10 years have, but successfully navigating that period has led to a sea of change in terms of innovation. Take a look at what Jason Allnutt, General Manager at Auction.com, had to say about the past and future of Auction.com and the industry as a whole. Governmental Measures Target Expanded Access to Affordable Housing 2 days ago The Best Markets For Residential Property Investors 2 days ago Related Articles 2017-09-15 Brianna Gilpin Demand Propels Home Prices Upward 2 days ago The Best Markets For Residential Property Investors 2 days ago DS News: Reflecting on the last decade, what changes have you witnessed in the industry?Perhaps no other decade has impacted our industry as much as the last 10 years have, but successfully navigating that period has led to a sea of change in terms of innovation. Today, new technologies make it easier for investors to quickly ascertain what properties are actually worth; and what borrowers are able (or likely) to do to cure default. Although inventory amount has tapered from historically high levels, the industry continues to evolve, and we are finding that online marketplaces continue to gain share based on improved outcomes. This growth is a direct result of the out-of-the-box approach that we’ve witnessed from industry leaders with their implementation of new ways of thinking and innovative solutions to address the challenges presented to them. This new approach to the business, paired with the ability to provide a robust online platform has resulted in the vibrant, healthy marketplace that we see today.DS News: I understand Auction.com is rebranding in conjunction with its 10th anniversary. Tell us about that.Auction.com, as a brand, is celebrating its 10th anniversary. We evolved from Real Estate Disposition Company in 2007 after finding the value and efficiency of disposition in the digital environment. Timed to coincide with our anniversary, we have unveiled a new logo, tagline, and updated design aesthetic that reaffirms our commitment to providing buyers and sellers with optimal disposition strategies for faster executions. As we’ve grown from an online auction site to the only platform uniquely able and proven to successfully bring any and all assets to auction no matter the stage in the disposition lifecycle, we look forward to going “Beyond The Bid” in providing proven disposition solutions that better prepare buyers for success.DS News: What have you learned over the course of the past decade that helps you continue to steer Auction.com forward? I remind myself of the importance of being relentless in the pursuit of developing optimal solutions, innovative in developing clear strategy, and forward thinking in exploring new opportunities in the marketplace.Each of these qualities validates the importance of having an experienced and committed team in place—one that keeps our buyers’ and sellers’ needs top-of-mind in effectively presenting the most optimal disposition strategies in the market. The creativity fostered by our team positions Auction.com to best serve our sellers through a faster, more cost-effective method of disposing of their assets, and our buyers by providing the level of education and supporting resources needed to empower them to bid in confidence.DS News: What is next for the industry? Our industry is moving at a rapid pace and frankly, for us, it’s hard not to be optimistic about the future. The economy continues to improve, consumer confidence remains high, and as the established market leader in distressed asset disposition, Auction.com is well capitalized with access to the strategic and financial resources we need to drive the continued innovation of our technology and future expansion of our global footprint. in Daily Dose, Featured, News, Technology Servicers Navigate the Post-Pandemic World 2 days ago  Print This Post Home / Daily Dose / The Housing Industry: Then and Now The Week Ahead: Nearing the Forbearance Exit 2 days ago Data Provider Black Knight to Acquire Top of Mind 2 days ago About Author: Brianna Gilpin The Housing Industry: Then and Now September 15, 2017 1,686 Views Demand Propels Home Prices Upward 2 days ago Share Save Servicers Navigate the Post-Pandemic World 2 days ago Previous: Fannie Mae’s Economic Update Next: The Week Ahead: The Five Star Conference and Expo Sign up for DS News Daily Data Provider Black Knight to Acquire Top of Mind 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days ago Subscribelast_img

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