People don’t buy products, they buy benefits

first_imgYou want to show off your financial products, but how you do so makes a big difference. All marketing copy is not created equal, and there’s more to it than just making sure you avoid pesky grammar issues and spelling mistakes. In particular, the copy on your credit union site has a big impact on your public perception. Your website is the face of your credit union. You need stellar copy there that reflects the true value your credit union has to offer.What’s the best way to talk about the value you offer? In this post, we’ll discuss the difference between features, advantages, and benefits. First, we’ll break down what we mean by each of these terms. Then we’ll explain why benefits are superior than features and advantages when it comes to writing copy that converts. continue reading » 25SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Coral Daily Download – Liverpool to beat Man United in race for ANOTHER star?

first_imgSimon Clare joins the Alan Brazil Sports Breakfast to round up the latest sporting odds.The Coral spokesman casts his eye over the latest transfer window business, with Real Madrid defender Sergio Ramos linked with a £35m move to Manchester United.There’s also the latest odds on Carlos Bacca’s switch to Liverpool, with Clare claiming the Sevilla striker is more likely to join the Reds than Louis van Gaal’s side, according to the odds.Coral is the official betting partner of the Alan Brazil Sports Breakfastlast_img read more