Is your brand memorable?

first_imgWhile many things combine to make a successful brand, a common denominator is originality. Originality plays strongly into just how memorable your brand is in the minds of consumers. Think about it in terms of memorable pop-culture figures. Johnny Cash made a name for himself in country music as “the man in black.” In the early 1990s, a young Mark Wahlberg was the “it” spokesman for Calvin Klein. For years, when Apple CEO Steve Jobs walked out on stage in his trademark blue jeans and black turtleneck, you knew it was time for a new product unveiling.You get the idea. Being original and memorable makes for a strong brand. The strength of your brand is critical to the success and growth of your bank or credit union. After all, Johnny Cash was hardly the only country music singer in his era and Mark Wahlberg wasn’t the only model hawking underwear and cologne. Being memorable matters.Here are a few simple litmus tests to consider when asking the question “Is your brand memorable?”Does your brand represent the consumers we serve and wish to serve? In other words, do you look, sound and act in ways familiar with the people in your marketplace? If your brand serves a hip, upscale Millennial area, doesn’t look and sound like it? If your brand doesn’t (both visually and interpersonally) represent your existing and target consumer segments, it’s not likely memorable. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

This Conor McGregor rallying cry to Ireland will give fans goosebumps (video)

first_imgIreland v Sweden is live on talkSPORT at 5pm here.Ireland are back at the European Championship and raring to go.The boys in green are in a tough group, with Sweden up first in Group E and Belgium and Italy to come.And proud Irishman Conor McGregor, the UFC featherweight champion had this battle cry for the boys playing in Paris on Monday evening. Here is that rallying cry from @thenotoriousMMA to Ireland ahead of the start of #euro2016. We are here to take over— RTÉ Soccer (@RTEsoccer) June 13, 2016 Conor McGregor has a message for the Ireland team Listen to the game in full here. 1last_img read more