first_imgOn the occasion of Earth Day on April 22, Booking.com, published a new report with the results of its annual survey on sustainable travel. Applications in practice “As the world’s leading travel platform, we are constantly looking for ways to improve our platform – from accommodation and experiences to transportation, we are constantly exploring different ways to display information and support our clients in making sustainable decisions”They point out from Booking.com Difficulties with sustainable travel The results of the research also show that travelers would have a greater motivation to go on sustainable travel if there were some monetary incentives such as tax relief when choosing environmentally friendly accommodation (46%). In second place of the desired initiatives is the possibility of filtering sustainable and environmentally friendly accommodation on the website for booking accommodation (45%). The report also reveals what obstacles travelers often face when making sustainable travel decisions: 37% of global travelers agree with the statement that they do not know how to make their trip more sustainable34% of global travelers agree with the statement that although there is an offer of sustainable travel, other sui m options are still more attractive36% of global travelers cannot afford the additional costs of sustainable travel34% of global travelers claim that the plans they have prevent them from making sustainable decisions34% of global travelers think that destinations with sustainable travel are less attractive than others50% of global travelers know what they need to do to make sustainable travel decisions The survey shows that nearly three-quarters of travelers (72%) believe that people need to move now and make sustainable decisions to save the planet for future generations. Although the results are somewhat consistent among respondents of different ages, almost three-quarters of respondents between the ages of 46 and 55 (74%) are convinced that this is necessary, and the same opinion is shared by 71% of so-called millennials.  However, when it comes to recognizing environmentally friendly accommodation, almost three quarters (72%) of travelers worldwide said they were not familiar with the labels of sustainable accommodation, while slightly more than a third of passengers (37%) thought that the introduction of an international standard to identify environmentally friendly accommodation facilities encouraged more sustainable travel. Also, 62% of travelers would feel better on the trip if they knew their accommodation was environmentally friendly. When it comes to travel experiences, more than half of travelers around the world (52%) say they change their habits while traveling, making sustainable decisions like walking, biking and hiking whenever possible. Also, 68% of respondents want the money they spend during the trip to be returned to the local community. Nearly three-quarters of the world’s travelers (72%) are looking for authentic experiences that represent local cultures, while two-fifths of travelers (41%) want travel agencies to start giving advice on how to make sustainable travel decisions. On the other hand, 56% of respondents said they would be willing to reduce their carbon footprint when choosing accommodation when possible. So the focus is on eco-accommodation and sustainability, and it will booking.com stand out, while you will have a competitive advantage. The first opportunity for a great promotion is on the occasion of Earth Day on April 22, when you can highlight your examples of sustainability and invite your guests to your accommodation. Eco-accommodation Travelers believe that travel agencies play an important role: 71% of travelers believe that travel agencies should offer their clients more sustainable travel. On the other hand, almost half of travelers worldwide (46%) admit that it would be harder for them to make sustainable decisions on holiday than in everyday life. Nearly a third of travelers worldwide (31%) find that holidays are a special time and that they do not want to think about sustainability during their holidays. In line with travelers ’intentions to make more sustainable travel decisions, sustainable travel is becoming increasingly popular. Nearly three-quarters of the world’s passengers (73%) intend to stay in environmentally friendly accommodation facilities at least once this year. The number of such passengers in Booking.com’s survey has been on the rise for the fourth year in a row: 2016% in 62, 2017% in 65 and 2018% in 68. ** Also, 70% of passengers worldwide say that they are more likely to choose environmentally friendly accommodation, whether they are planning a sustainable trip or not. The views of travelers around the world come at the right time, taking into account special report published in 2018 by the UN Intergovernmental Panel on Climate Change (IPCC), which emphasizes that we have just over a decade left to limit global warming to 1,5 ° C above pre-industrial levels. revolution. After that, the risk of floods, droughts and extreme heat will significantly increase.last_img read more